Case Study

A website from UK Pubsites is more than just a site, it’s a complete online marketing solution, that’s affordable yet yields great results.

Take a look at a site we recently created for Fade and the Hard to Find Cafe in Nottingham, it may be Hard to Find by name but not by nature thanks to a great solution from UK Pubsites!

	UK Pubsites provides a cost-effective service that is great for any establishment, it’s a great way to increase customers yet cut down on the amount of marketing you have to do offline. The Internet is a great way to obtain information quickly and easily, and your customers can find quick answers to their questions about your pub, bar or restaurant all with a few clicks of a mouse thanks to the complete service from UK Pubsites. UK Pubsites was approached by Fade and the Hard to Find Cafe to create a new site allowing them to tap into a new way of marketing. More people are searching the net for places to visit, whether it be a local pub for a drink, or somewhere for lunch. We created a site which matched the style of the decor and existing marketing materials used by the Cafe Bar.
	It’s important to get listed in Google so that potential customers can easily find your site. We submitted Fade Cafe to Google’s Local Business Scheme which allows them to have a priority listing on Google’s search engine and also on their maps service. Searching for Fade Nottingham, or any similar terms, will display details about Fade as the first result, and will also contain handy information such as a map, contact details and opening times.
	When doing a search, users can click through to the Places Page which displays let more information including images, local pubic transport information (important for pubs) and also customer testimonials from other sites. There’s also a convenient link to the Fade Website such people require additional information.
	UK Pubsites embeds tracking code into your site, so, with the help of Google, we can see how many visitors you are getting, where they are coming from and what pages they are looking at. This information helps us to tailor the Fade site to provide visitors with the information they require.
	UK Pubsites is also able to provide detailed search information, so even if people haven’t visited the site itself we can check on how many views the search listings have received.
	Having a website is all well and good, but what happens if a potential customer is out and about? That’s where UK Pubsites Mobile comes in, because the Fade Site has a Google Local listing people on mobile devices such as the iPhone can simply enter Fade Nottingham, or a similar term, into the Maps App and the location is displayed.
	When a visitor clicks on the icon for Fade, they are taken to a Mobile version of the Pages Place mentioned earlier, this allows them to telephone Fade, visit the site or even get directions from their current location!
	If they click through to the site, to check on the Menus for example, the site is displayed in the Mobile Browser as all UK Pubsites websites are designed with mobile in mind!

Take a look at the Fade and Hard to Find Cafe Website online at www.fadecafe.co.uk